What do digital adoption and analytics have to do with each other? How can analytics help increase your digital adoption rate? If you want to know more, then keep on reading.
Digital Adoption and Analytics
When it comes to digital adoption, analytics means collecting data and analyzing it to find the problem areas. If your company is going digital, then you should know that it is not just about using software or an app. Digital adoption means a shift from a traditional way of doing things to a new way of working.
Further, analytics will help you find the problem areas preventing your employees from adopting digital technologies and also help you find ways of improving the rate at which they adopt digital technologies.
Importance of Analytics
The first step towards digital adoption is to understand why analytics and data are important. If you are new to the whole idea of digital adoption, then it might be hard for you to see its importance in the beginning. But once you realize the importance of data and analytics, it will be easy to convince your employees and colleagues that they need to adopt digital technologies if they want to keep up with their competitors.
Further, analytics will help you find out where exactly your employees are struggling with adopting digital technologies. It will also help you decide where exactly you should invest your time and money so that you can improve the rate of digital adoption in your company.
So, if you want your employees to adopt new technologies, then make sure that you have enough resources for training and learning. Your employees should not feel pressured when using these new technologies. Because this pressure will only make them feel like they are being forced into using something that they don’t like.
Thus, when training your employees on how to use new technology, make sure that it’s an enjoyable experience for everyone involved. Even if you have a great training program in place, there is no guarantee that your employees will start using these new technologies. Because there are many other factors, such as peer pressure, problems at home, or even office politics.
All these things tend to make people go back to their old habits and forget everything they learned during training sessions. Even if they were excited about their new tools before attending training sessions.
Analytics can help you figure out what is stopping people from adopting digital technologies despite good training sessions and fun environments.
Digital Adoption and Analytics: How?
How can you use analytics in digital adoption? First off, you need to figure out what analytics you will use and how you will use them. Then, you need to figure out how to collect the data and how to analyze it.
Analytics can be used in several different ways such as:
- Workflow Analytics. This type of analytics will help you figure out why your employees are not following the workflow you have set up for them.
- Visualization – Analytics can be visualized in several different ways such as charts, graphs, or even interactive tools.