digital transformation 101

Digital Transformation 101: The Automotive Industry

Let’s have a digital transformation 101 about digital transformation in the automotive industry. As you know, rapid and disruptive change is nothing new in the automobile business.

Also, there are a lot of trends driving investments in digitalization. Businesses are now seeing the landscape. And yes, you want to enhance your capabilities as well.

Automotive Digital Transformation Expectations

Some parts of the vehicle experience date back to the early twentieth century. And yes, some have remained unchanged till now.

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Moreover, eCommerce has long been available to dealerships and customers for new car sales. But, most customers prefer the conventional sale experience.

But, the attempt to add digital tools in showrooms did some improvements.

Also, we can see how the world has changed, and customers of all types are more inclined to shop for cars online.

This trend will continue!

Vendors of all types will strive to improve the digital experience. How? Well, though connecting with customers via social media, apps, and websites.

The Need For Digital Transformation

The digital revolution has made our lives easier and more convenient. And yes, the car sector is no exception.

Moreover, autonomous vehicles, production, maintenance, marketing, and sales are all-embracing digital technologies. But, these improvements are not without their drawbacks.


In the automotive industry, there are many examples of good digital transformation. It can range from product innovation to operational changes to customer-facing enhancements.

Here are some examples of how automobile companies have embraced digital transformation:


Tesla has long been a leader in the application of artificial intelligence and big data. They’ve been collecting data from drivers using onboard sensors since 2014. As a result, the company can make changes through its data.  Also, it allows for a wireless upgrade that improved the accuracy of their software.


Polestar, a Volvo brand, is the best-positioned automobile brand in online sales. Their Polestar 1 and Polestar 2 models, like Tesla’s, are only available online. But, Volvo does maintain distinct “spaces” at partner dealership sites.


BMW’s Regensburg facility implemented an IoT platform. They were able to cut the time it took to deploy new apps by 80 percent. Also, cutting quality control issues by 5%.


Volkswagen collaborated with AR-based software developers. The purpose is to choose vehicle parts with the appropriate tools.

The MARTA system helps service technicians to do the job.


Manufacturers are at a crossroads as digital technologies evolve all around them. There’s a good problem to have strategizing to the changing landscape.

“Do we have to transform and develop or to continue with tried, proven, and true techniques?”

In the long run, digital transformation has many advantages, including:

  • Streamline the supply chain management in the automotive industry.
  • Then, expand into new markets by selling auto parts or supplies. Provide omnichannel sales and customer service experiences.
  • Also, it can track customer satisfaction and renders post-sales support.

WalkMe is an excellent partner to have if you need help with your digital transformation. WalkMe can help you use all your assets and solve pre-existing problems. So, for a consultation, go to WalkMe right now.

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