digital transformation automotive

Digital Transformation Automotive: Open to New Ideas and Innovations

Digital transformation automotive is now becoming a trend. The automotive industry, without a doubt, is no stranger to rapid and disruptive change. Like every other industry, the automotive industry must also accept digital transformation.

Digital Transformation In Automotive: Why A Need?

Life became simpler and more comfortable due to the digital change. The automobile industry is no exception. In fact, the use of digital technology spreads from manufacturing to sales.

Additionally, consumers of all kinds are now increasingly turning to the internet for their automotive needs.




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Because of that, automakers need to explore new solutions. Thereby, developing new models and surviving in a rapidly changing industry.

The Challenges

There are also difficulties while embarking on digital transformation. Take a look at the following.

Security And Compliance

According to a survey, it is a top challenge for 38% of automotive companies. Why?

Because ensuring IT security as part of the adoption is a must. This includes implementing digital technologies.

Besides, they need to fuse digital content and services into their products. Considering the cost while not risking security and safety.

They must also strike a balance between customized digital services and added value.

Customer Preferences Are Changing

According to some analysts, this is a major digital transformation challenge. Customers may consider vehicle restraints as a result of population growth and pollution concerns.

However, to stay relevant, manufacturers must reconsider what consumers value most. In fact, most consumers, regardless of population, do not want to give up their access to automobiles.

So, manufacturers must pack the right combo of cars and other modes of transportation. Thus, developing new appealing products.

Big Data

More computer technology is now used in modern vehicles. So one of the issues is dealing with all of the incoming data. According to Intel, autonomous cars produce 4 terabytes of data every day.

Also, the automotive industry must create a central data market. A place where they can store and exchange information.

Changing Value Chain And New Partners

For the automotive industry, digital transformation means cooperating with other businesses. This is particularly important for long-term success.

Because of that, OEMs and tier 1 suppliers would need to form bonds. This might mean forming new partnerships. But, clearly, this is a challenge for the automotive industry.

Moreover, telecommunications, software, and service providers, as well as electronics manufacturers, have shorter innovation cycles than automobile manufacturers. And that’s what makes it more challenging.

The Automotive Industry’s Top Digital Transformation Trends

Despite its difficulties, the automobile industry is one of the most open to new technology and trends. That’s why it’s one of the most dynamic.

So, here are the top digital trends in the automotive industry that are driving significant change:

  • Environment –Almost every big automaker offers a fully electric car.
  • Connectivity – Automotive technologies are catching up fast.
  • Autonomy – The automotive industry is data-driven to the extreme level.
  • Digital Commerce – Improves productivity and lowers costs In addition, human error is reduced during inventory and order management.
  • Augmented reality – features virtual showrooming, virtual prototyping, and configuration.

About WalkMe

WalkMe is the pioneer in digital adoption. In fact, many companies around the world benefit a lot by using WalkMe’s Digital Adoption Platform. Thus, helping them to bring everything into the digital era.

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