Digital Transformation Book: The Digital Transformation Playbook

A review of a digital transformation book, The Digital Transformation Playbook by David L. Rogers. 

The Digital Transformation Playbook

‘Are you going digital?’

A question a lot have been wondering about for years but hesitant to make the change. This digital transformation book by David highlights how changing businesses with digital transformation is a need rather than an option.

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You may be one who’s wondering. You well-know the wonders of digital transformation. But you may be hesitant. For instance, you might feel like it’s not a need. But instead a sort of luxury. But is it? Or don’t you just have enough facts?

Redesign, and rethink your business. This is how The Digital Transformation Playbook says it.

5 Domains Of Business Strategies

According to Rogers, there are 5 domains of business strategies that can affect a business’ growth. Let’s learn deeper about each one of these.

1. Customers

Rogers hereby highlights the ways that your business could connect to customer networks. This is due to shifting away from mass production and marketing by businesses. Not to mention how the biggest influence of purchase comes from customers.

2. Competition

On the other hand, the Digital Playbook also makes the point of focusing more on the building of platforms. Rather than focusing on the building of products. It was further said that this can better make one competent in the field.

3. Data

Data has been a company’s asset with a growing value. Also, all businesses today of any kind, have data. As Rogers put it, ‘every business now has access to a river of unstructured data’. However, the challenge goes into the proper way of handling it. Because this affects not only the business itself. But as to how you can survive and thrive in this digital revolution.

4. Innovation

Because of increasing innovation, businesses today have more access to customer feedback. These feedbacks play as insights. That can serve the business well in the phase of decision making. As a result, a business can innovate and innovate. Thus, further, grow. However, this is only possible with fearless experimentations.

Innovation plays an essential value in a business’ digital roadmap. As mentioned, insights gained from these innovations should be best utilized. 

In addition, Rogers highlights the need to ensure the proper process of innovation. It should consider the factors of growth and long-term experimentation.

5. Value

A business should be willing to change the value proposition. This is important especially in this economy with continuous innovation. Also, the business landscape is ever-changing and never consistent.

Thus, in order for a business to survive, it should be willing to shift. For instance, they can change for the better if that’s how their consumers opt for.


In a word, The Digital Transformation playbook is a book that encourages ‘rethinking’. As Rogers always highlights, a true digital transformation starts with how a leader and its workers think. It all begins in the mind.

Not to mention, how this way of thinking should continuously innovative. Because a digital mindset always opts for possibilities.

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