Digital Transformation in hospitality is already doing a lot of favors to the sector. As a result, more and more companies are making the journey. What, then, are the trends in doing digital transformation in hospitality? Read on to know more.
Digital Transformation in Hospitality: The Trends
Smart Rooms Using Internet of Things (IoT)
Smart rooms are rooms that can interact with the people within them in real-time. The best way to describe it is a room that has smart technology embedded in it. Also, the smart technology in these rooms enables the hotel management to monitor the activities of those in the room.
It can be anything from monitoring what they do on their PCs, how long they stay in their room, and what kind of activities they enjoy. This information can be used to better serve the client and improve his experience.
How do they do this? With the use of IoT devices. For example, guests can have the option of having a smart device such as a watch. This device will be able to alert the guests about what they can do in the hotel or around town. They can also use it to order room services, make payments, and so on.
Virtual Tours Using Augmented Reality (AR) and Virtual Reality (VR)
Over the last few years, augmented reality and virtual reality is getting quite popular. This has not only increased the interest of the people but also the use cases of the two technologies. As a result, the use cases have expanded in several industries and are used in areas such as education, marketing, and hospitality.
In hospitality, hotel owners can create virtual tours of their hotels that they can use in their marketing campaign. The tour is created by using both AR and VR. Then, the tour can be viewed on any device such as a smartphone or a tablet. The guests can also access it from the comfort of their rooms.
The virtual tour will enable hotel owners to showcase what they have to offer to their guests. Also, they can customize it based on a particular profile of guests that they want to attract. For example, they can create profiles for young couples, families with kids, and so on.
Better Customer Service Using Artificial Intelligence (AI)
Service is one of the most important things in hospitality. As such, hotel owners do everything to improve the quality of service they provide. In recent years, artificial intelligence has joined the ranks of other technologies as a way to improve service.
AI can be used in several ways to improve service. For example, AI can help with directing guests to their rooms, answering their questions, and so on. This technology can also be used to improve the customer experience by collecting information about them using IoT devices. Then, it can use the information to serve them better.
Digital Transformation in Hospitality is Doing Wonders
In conclusion, digital transformation in hospitality doing wonders. As a result, more and more companies are making the journey. What other trends in doing digital transformation in hospitality did you notice?