Digital Transformation Vision Statement

Digital Transformation Vision Statement

Digital transformation vision statement. You need one. But what is this? Keep on reading to know more.

Digital Transformation Vision Statement

What is a vision statement when doing digital transformation? It is a statement that defines the necessary activities in your company(or your department) to achieve the vision.

Let’s say you are a manager in a big company. And you want to transform your company into a digital one. You need to define what digital transformation is in your company. You create a vision statement. And define how it is going to happen in your company.




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A good vision statement should be specific, measurable, achievable, realistic, and time-bound (SMART). It puts all the pieces together and gives direction to the team or the departments for achieving the vision.

Digital transformation vision statement examples:

Example 1: “We want to improve our customer experience by simplifying our website. We aim to get more customers to use our website by making it more user-friendly. We are going to achieve this by simplifying the search function in the website, improving the visual design of the website, and adding a tab for frequently asked questions.”

Example 2: “We want to increase the sales of our product “ABC” by adding additional features in it. To achieve this, we are going to add an automatic update feature. This feature will allow us to update our product easily without any manual intervention. This way the customers will get an updated product whenever they re-install their software.”

Example 3: “We want to make our website more user-friendly in a year. We aim to increase the number of visitors to our website by 10%. To achieve this, we will add an automatic update feature. This feature will allow us to update our product easily without any manual intervention. This way the customers will get an updated product whenever they re-install their software.”

Vision Statement Elements

What makes up a good vision statement? It should have elements such as 

  • Aim. What is your aim? It should be clear and specific.
  • Vision. What do you want to achieve?
  • Goal. How are you going to achieve it?

Then, make sure that you include measurable targets in your vision statement. In the example above, you can define a target of increasing the number of customers who use your website with a 10% increase in a year.

To add the elements stated above, you will need to define the steps for achieving your vision. It is a good practice to define the steps in your vision statement.

To define your goals, define each step with a detailed description of what needs to be done. Then, create a project plan with the steps and the respective timelines for achieving each step. This project plan will guide your team or departments to achieve your vision. It will define the tasks, the timeline, and the expected results.

As a result, it will help everyone in your team or departments to work with a shared vision and clear targets.

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