Tag Archives: Case Study

Digital Transformation Projects to Inspire You

Digital transformation projects done right take businesses to a new level of growth. The best way to learn is by observing others that succeeded.

What Is Digital Transformation? 

Digital transformation (DT) is the integration of digital technology in all areas of a company’s operations. The process often involves big changes in how a company functions and serves customers. 

Moreover, it can massively affect the quality of the company’s products. DT enables companies to bring innovative products and services. Additionally, DT impacts how a company deals with data. 

Digital transformation projects aren’t simply to digitize information. Of course, digitization of information is a crucial element of all digital transformation projects. However, it’s only a part of the whole process.

DT often involves taking radical steps and not afraid of experimenting and failures. It might be tough to let go of traditional business processes. However, the times we live in have made digital technologies essential.

Keep in mind that customers already know what DT is. Technology is a well-known part of everyday life. Thus, it’s time to take the leap and start transforming. 

Successful Digital Transformation Projects 

Thanks to DT, companies have the opportunity to optimize operating costs as well as increase process efficiency. Additionally, DT increases the ability of the companies to predict the market situation. As result, it allows them to better meet customers’ needs

However, 70% of digital transformation fail. Sounds scary? These digital transformation projects will give you the motivation to take a step forward. If they did it, you can, too!

Audi 

It’s hard to think of the automotive industry going digital. Yet, Audi decided to enter the digital world with its new services. They became one of the most successful DT examples. 

Their initiatives began in 2012 when they introduced Audi City. It is an innovative showroom concept having users acquainted with all Audi’s car models in micro-showrooms in city centers. 

Moreover, these spaces make your experience enjoyable and accessible. That is by allowing you to discover and buy cars while wandering around the city center stores. 

Audi has also made advanced car configuration possible by installing interactive screens in stores. Furthermore, you can use your own tablet to look inside the car.

These solutions have resulted in Audi only exhibiting 4 cars. Audi has gained more savings and their sales increased by 60% compared to traditional showrooms.

LEGO

LEGO’s digital transformation began way back in 1997 when it entered the video game market. Since then, they have mainly used games to promote their brand. These games are largely free so it has increased the promotional effect of the products. 

Most companies are afraid of 3D printing options because it allows customers to create products themselves. However, LEGO broke the norm and has filed a patent application for this type of printing to enable clients to use innovative solutions. 

Furthermore, LEGO has created a website collecting customer ideas for block sets. This will stimulate the creativity of brand fans and instill customer loyalty. 

Moreover, the company has made its toys become more modern. For instance, LEGO sometimes equips blocks with advanced solutions such as sensors.

Digital Adoption Case Study: What You Can Learn

Knowing a digital adoption case study can help you learn a lot. Especially if you are planning to do a digital adoption within your company.

Remember, many trying but only a few are winning their digital transformation (Dx). And one of the reasons is that companies tend to undermine adoption.

Of course, you don’t want that, right? So, you need to learn from some case studies. What are these?

Keep on reading to know more.

Digital Adoption Case Study: Why Important

Digital tools are not the sole answer to modernization. Yes, it is an enabler. But there are many other things you need to do.

Like digital adoption. What is this? The state wherein you or your workers can use your digital use to their full capacity. And because of this, you can give out better results. Like:

  • successful Dx
  • more efficient employee onboarding and training
  • easier website navigation
  • heightened productivity
  • better software use
  • excellent customer care

As as you can see, in whatever you want to do, do not forget about digital adoption. Doing so can help you succeed.

But there is no foolproof plan for everyone. You will need to make your own. Of course, you can learn from some case studies. With this, you can have a pattern for your strategy.

Digital Adoption Case Study: Samples

Help Digital Transformation

Dx is on every CEO and CIO’s checklist. Everyone is doing or planning to do it. But this is a journey, a process.

Also, it has the potential to be disruptive. Why? Because culture change is crucial to its success. Everyone in your company needs to have a new mindset. From the traditional to a digital mindset.

So, how will your Dx succeed? Focus on digital adoption at the same time. Remember, there is no use in buying new techs if no one can use them to their full extent.

Efficient Employee Training

As you already know, training is crucial and should be done once in a while. But it can be hard to do traditional training from time to time.

So, how to make this easier and more efficient? Digital adoption. This can help your employees adapt to new tools faster. So, your training sessions can go smoother.

Especially if you are using a Digital Adoption Platform (DAP) like Walkme. It is immersive. Also, it is easier to make effective walkthroughs of apps and more.

Easier Website Navigation

Today, it is almost hard to find someone that is not using the internet. Almost every one of us now goes to a website or an app daily. But as you noticed, we tend to leave if the user experience is not seamless.

That is also true for your customers. So, you also need to ensure digital adoption among them. Make all your digital channels easy to use.

Also, provide something that can help your users use all its features. May it be a training video or with the help of a DAP. With this, you can get more sales conversions. As well as more loyal customers.