Cultural changes driven by digital transformation are very important for survival in this modern era. How can we say so? Read on below to know.
Cultural Changes Driven by Digital Transformation
Digital transformation is a broad term that can be defined as the process of applying technology to create business value. According to this definition, digital transformation is not restricted to technology but also encompasses organizational changes and social changes.
Digital transformation is the most powerful strategy for organizations because it enables them to leapfrog their competitors. Several factors are driving digital transformation today, including:
- technological progress
- the rise of social media
- changes in consumer behavior
- and increased demand for efficiency
To keep up with this rapid change, organizations need to embrace new technology and digitalize their processes. But that is not the only thing they need to do. They also need to change their company culture. Why? Because digital transformation requires a significantly different culture than the one that is prevalent in many organizations today.
Digital transformation is a long process. It may take several years to complete. Often, there are setbacks along the way. During this time, an organization needs a culture that supports continuous learning and encourages employees to embrace new technology and ideas.
Culture Change Will Require a Lot of Effort
Organizations need a culture that supports change. That means they need to reward employees who embrace change and penalize those who do not. In addition, they will have to change their recruitment policy to attract people who are open to change and new ideas.
To achieve the desired culture, an organization must understand employee behavior and attitudes towards digital transformation, because these affect how employees perceive and react to digital transformation efforts.
For example. some employees may be excited about digital transformation because it offers them greater opportunities for career growth and advancement in the company. They will be open to changes in technology and processes to make a positive impact on the organization’s performance. On the other hand, others may be skeptical or negative about digital transformation efforts because they fear that these will reduce their influence over decisions or their job security.
In addition, many employees may not recognize how much digital transformation can benefit them personally because they do not understand what it is all about or what benefits it can bring them. In this case, it is up to senior leadership team members to demonstrate how digital transformation benefits them personally as well as the organization as a whole. Once they have explained this clearly, it becomes easier for employees to accept change and new ideas.
Digital Transformation Requires a New Culture
An organization’s culture determines whether its efforts at digital transformation will succeed or fail. This means that those who want their company’s efforts at the digital transformation to succeed have to focus on changing the culture of the company from one that is reluctant to change into one that embraces change as a way of life.
Several steps can help achieve this goal, but the most important is to make digital transformation a core part of the company’s strategy and then align all company activities with this strategy.