The digital transformation hype has buzzed the business landscape since 2017. Business leaders are still in the process of adaptation to the digital era.
Digital Transformation Change
Since the launch of digital transformation, nearly 90 % of companies put faith in the promise this kind of change brings into their business. For instance, because high competition exists between companies. They believe that their way to stand out and keep on the top is by means of a digital change.
In addition, Gartner made a survey last 2017. The survey shows that 20% of market leaders will possibly lose their positions. That is because of the lacking when it comes to digital advantage.
However, the majority are on the rise with the trend. For example, more than 90% of the Fortune 500 companies are keeping up. Yes, they’re currently on their way into the digital change. For instance, with the following new technologies:
- Advanced analytics
- Machine learning
- IoT Devices
So how can you make the change right?
How To Make The Best Out Of Digital Transformation?
Personalize The Change
Companies need to acknowledge that change needs to be customized. Again, it doesn’t mean that it works for them, it will also work for you!
So be careful with the hype. The trend may lead you to be compliant but not careful.
Maybe you can start small within your business. For example, look for a process or an area in your business where you can implement the digital change. Then, see and document the results. This shall let you and your employees adapt subtly to the digital change.
Without customers, you won’t have a business. That is a fact in the field of business. Who will keep your business running without them?
That is why it is important to center the change in them. How can you do so?
- Map out your user’s experience
- Identify the ways to improve each touchpoint
- Look for digital strategies to incorporate with
- Review and test the change
- Adjust when necessary
Remember, competition is high. So if a user dislikes his experience. It’s too easy for him to turn to others. After all, there’s a lot of them in the market. So make sure to keep your users’ grip on you.
In today’s trend, change is inevitable. And it’s important to keep up. It’s a matter of choosing between survival and bankruptcy.
So, help your company embrace change. You can do so by including them in every process. Also, let them know the benefits it can bring.
Digital Mindset Foremost Comes From Leaders
Yes, you’ve heard it right. The best change starts with you. Because the one who has the responsibility of this digital change are the senior leaders. When you are digitally competent yourself, the company will follow.
Keep It Going
As already said, change is constant. So keep the culture of being ready and agile with change. Surely, there will be more technological advancements to rise. How can you prepare your business today?