Tag Archives: digital transformation automotive

5 Trends Surrounding Automotive Digital Transformation

There are trends surrounding automotive digital transformation. The automobile business is one of the most dynamic since it is one of the most open to new technology and trends. We looked at the top digital trends that are causing major shifts in the automotive industry. So, here are a few examples:


Businesses are now moving towards a more sustainable technology. As you know, humanity demands inventions that protect the environment.

In fact, almost every major automaker has also highlighted that importance. Big companies already have an all-electric vehicle in their inventory.

According to analysis, electric cars will outsell gasoline-powered automobiles completely.

But, many brands are also shifting their sales to the internet. Automakers are shifting their focus online to provide customers with a comfortable experience. That includes not having to visit a dealership for information.

Because of the environment surrounding us, many car companies are now coping up.


Most of our devices are now connected in some way. From phones to televisions to watches, almost all things are now as one. Well, automotive items are also catching up.

For example, the evolution of infotainment systems is happening at a breakneck speed. Cars are now better at:

  • recognizing voice instructions
  • monitoring parts for wear based on driving behaviors
  • adapting to the personality of the driver

Automobile manufacturers will need to speed up upgrades to in-vehicle systems.


In the car sector, machine learning and predictive driving technology are already commonplace.

The general public likes the idea of letting cars drive themselves. So, manufacturers are now seeking to build an autopilot system.

Moreover, the automobile industry is reliant on data. As a result, the volume of data sent through cameras, sensors, and computers is growing by the day.

Yes, assisted driving is already commonplace. And, similar technologies will soon be available in vehicles of all price ranges.

Digital Commerce

The automotive sector is being disrupted by digital commerce technology. It enables higher efficiencies, personalization, and cost reductions.

Well, customers can enjoy the development of new tools and the vast amount of data available. Customers can now send feedback to manufacturers on what needs to change.

These dramatic changes forced most companies to go online. Car distributors and manufacturers were able to convert their offline companies.

Also, by going online, it can reduce human mistakes. Mistakes that can occur during inventory and order management. It can also enhance efficiency and decrease expenses.

Augmented Reality

In the automotive sector, augmented and virtual reality has many uses.

Customers can sit in a chair that imitates a car seat. It gives you a real-time experience of being in that particular car.

You can now envision the final product and understand how all elements go together.

Not only does it helps the customer but the manufacturer also. It helps car professionals save time on the job.

WalkMe is a fantastic partner to have if you need help with your digital transformation. WalkMe can help you use all your advantages while also solving pre-existing difficulties. So, schedule a consultation with WalkMe right away.

Digital Transformation 101: The Automotive Industry

Let’s have a digital transformation 101 about digital transformation in the automotive industry. As you know, rapid and disruptive change is nothing new in the automobile business.

Also, there are a lot of trends driving investments in digitalization. Businesses are now seeing the landscape. And yes, you want to enhance your capabilities as well.

Automotive Digital Transformation Expectations

Some parts of the vehicle experience date back to the early twentieth century. And yes, some have remained unchanged till now.

Moreover, eCommerce has long been available to dealerships and customers for new car sales. But, most customers prefer the conventional sale experience.

But, the attempt to add digital tools in showrooms did some improvements.

Also, we can see how the world has changed, and customers of all types are more inclined to shop for cars online.

This trend will continue!

Vendors of all types will strive to improve the digital experience. How? Well, though connecting with customers via social media, apps, and websites.

The Need For Digital Transformation

The digital revolution has made our lives easier and more convenient. And yes, the car sector is no exception.

Moreover, autonomous vehicles, production, maintenance, marketing, and sales are all-embracing digital technologies. But, these improvements are not without their drawbacks.


In the automotive industry, there are many examples of good digital transformation. It can range from product innovation to operational changes to customer-facing enhancements.

Here are some examples of how automobile companies have embraced digital transformation:


Tesla has long been a leader in the application of artificial intelligence and big data. They’ve been collecting data from drivers using onboard sensors since 2014. As a result, the company can make changes through its data.  Also, it allows for a wireless upgrade that improved the accuracy of their software.


Polestar, a Volvo brand, is the best-positioned automobile brand in online sales. Their Polestar 1 and Polestar 2 models, like Tesla’s, are only available online. But, Volvo does maintain distinct “spaces” at partner dealership sites.


BMW’s Regensburg facility implemented an IoT platform. They were able to cut the time it took to deploy new apps by 80 percent. Also, cutting quality control issues by 5%.


Volkswagen collaborated with AR-based software developers. The purpose is to choose vehicle parts with the appropriate tools.

The MARTA system helps service technicians to do the job.


Manufacturers are at a crossroads as digital technologies evolve all around them. There’s a good problem to have strategizing to the changing landscape.

“Do we have to transform and develop or to continue with tried, proven, and true techniques?”

In the long run, digital transformation has many advantages, including:

  • Streamline the supply chain management in the automotive industry.
  • Then, expand into new markets by selling auto parts or supplies. Provide omnichannel sales and customer service experiences.
  • Also, it can track customer satisfaction and renders post-sales support.

WalkMe is an excellent partner to have if you need help with your digital transformation. WalkMe can help you use all your assets and solve pre-existing problems. So, for a consultation, go to WalkMe right now.

Digital Transformation Automotive: Open to New Ideas and Innovations

Digital transformation automotive is now becoming a trend. The automotive industry, without a doubt, is no stranger to rapid and disruptive change. Like every other industry, the automotive industry must also accept digital transformation.

Digital Transformation In Automotive: Why A Need?

Life became simpler and more comfortable due to the digital change. The automobile industry is no exception. In fact, the use of digital technology spreads from manufacturing to sales.

Additionally, consumers of all kinds are now increasingly turning to the internet for their automotive needs.

Because of that, automakers need to explore new solutions. Thereby, developing new models and surviving in a rapidly changing industry.

The Challenges

There are also difficulties while embarking on digital transformation. Take a look at the following.

Security And Compliance

According to a survey, it is a top challenge for 38% of automotive companies. Why?

Because ensuring IT security as part of the adoption is a must. This includes implementing digital technologies.

Besides, they need to fuse digital content and services into their products. Considering the cost while not risking security and safety.

They must also strike a balance between customized digital services and added value.

Customer Preferences Are Changing

According to some analysts, this is a major digital transformation challenge. Customers may consider vehicle restraints as a result of population growth and pollution concerns.

However, to stay relevant, manufacturers must reconsider what consumers value most. In fact, most consumers, regardless of population, do not want to give up their access to automobiles.

So, manufacturers must pack the right combo of cars and other modes of transportation. Thus, developing new appealing products.

Big Data

More computer technology is now used in modern vehicles. So one of the issues is dealing with all of the incoming data. According to Intel, autonomous cars produce 4 terabytes of data every day.

Also, the automotive industry must create a central data market. A place where they can store and exchange information.

Changing Value Chain And New Partners

For the automotive industry, digital transformation means cooperating with other businesses. This is particularly important for long-term success.

Because of that, OEMs and tier 1 suppliers would need to form bonds. This might mean forming new partnerships. But, clearly, this is a challenge for the automotive industry.

Moreover, telecommunications, software, and service providers, as well as electronics manufacturers, have shorter innovation cycles than automobile manufacturers. And that’s what makes it more challenging.

The Automotive Industry’s Top Digital Transformation Trends

Despite its difficulties, the automobile industry is one of the most open to new technology and trends. That’s why it’s one of the most dynamic.

So, here are the top digital trends in the automotive industry that are driving significant change:

  • Environment –Almost every big automaker offers a fully electric car.
  • Connectivity – Automotive technologies are catching up fast.
  • Autonomy – The automotive industry is data-driven to the extreme level.
  • Digital Commerce – Improves productivity and lowers costs In addition, human error is reduced during inventory and order management.
  • Augmented reality – features virtual showrooming, virtual prototyping, and configuration.

About WalkMe

WalkMe is the pioneer in digital adoption. In fact, many companies around the world benefit a lot by using WalkMe’s Digital Adoption Platform. Thus, helping them to bring everything into the digital era.