Tag Archives: digital transformation culture

Digital Transformation and Culture Change

Digital transformation and culture change needs to go together. Why? Keep on reading to know.

Digital Transformation and Culture Change

Traditional culture will not go well with digital transformation (Dx). Dx brings a lot of changes to a company’s work culture. A change in a company’s work culture will affect the company’s employees as well as management.

To succeed, Dx needs to have a focus on culture change. In Dx, one needs to modify the existing culture as well as create a new culture.

Culture change is not just about modifying an existing culture. It includes creating a new culture altogether. It brings about a visible shift in the way your employees work, think and behave. Culture change also includes changing people’s mindsets and behaviors.

You can foster this kind of change by promoting trust, transparency, and openness among your employees. Also, you need to make them feel engaged and empowered to make decisions.

Culture Change

In Dx, culture change is as important as technology change. You need to modify the existing culture as well as create a new culture. Both of these changes are crucial for success. In Dx, one cannot afford to ignore culture change. Your employees must understand the concept of Dx and buy into it. Your employees should be open to change and ready to embrace new ideas and concepts.

Dx, if done right, will help a company become more profitable and efficient. Dx helps a company streamline its business processes, improve productivity, increase sales opportunities and maximize profits. Emphasize the need for collaboration when attempting to change your company’s work culture.

Dx and culture change go hand-in-hand. Your company can’t succeed in Dx without changing its existing culture. This is the reason why you need to create a new culture altogether or modify your existing one to fit into your Dx strategies.

Digital Transformation and Culture Change: How?

One of the things companies need to do is to manage expectations. If you want your employees to embrace Dx, you need to explain to them what it is, what it means to the organization, and how they will be affected by it.

Dx can lead to job loss, so you need to explain this to your employees as well. Dx also includes changing the way your employees work. You need to convince them that this change will improve their work experience.

Further, you need to manage your employees’ expectations. This will help you reduce stress levels and make them more receptive to change. Dx is not something that you should implement overnight. It is a process that will take time to fully develop. Your employees will need time to adjust to the changes brought about by Dx.

You can also train them on new skills. Take time to explain how Dx will affect their work lives. And how they can benefit from the changes it brings with it.

Remember, Dx and culture change go hand-in-hand. Your company can’t succeed in Dx without changing its existing culture. This is the reason why you need to create a new culture altogether or modify your existing one.

Digital Transformation Culture and Internal Communication Now

Why is internal communication the key to a successful digital transformation culture? Read this article to find out.

Digital Transformation Culture

Digital transformation is a process in use by businesses of all sizes. So, they can optimize their present business activities. 

Companies are also aware of adopting innovative strategies for business operations. As a result, most organizations have made digitalization one of their top priorities.

Businesses tend to feel that they are falling behind in the adoption of new technology. So, many companies push for and demand digital transformation before they become ready.

A people-focused culture and internal communication is the key to success. Otherwise, your digital transformation will fail.

How can internal communication help? Here are the top ways.

Internal Communication and Its Impact on Digital Transformation Culture

Internal communications departments are essential to involving workers in the whole digital transformation cycle.

When adopting digital transformation, the goal is not to empower half of the workforce. That is not even 80% of the workforce. If the approach is to succeed, everyone must be on the same path.

Communicate goals and benefits

Employees need to understand the need of transforming. This will help them to accept the change.

But, they can only embrace change if they learn why the change is necessary. So, business leaders should be able to communicate digital transformation benefits and goals.

Support changes in the company’s digital transformation culture

The biggest challenge of digital transformation is to drive cultural change. Culture is important and a crucial part of success.

So, internal communications should show support for the change. As a result, they can ease change management.

Increase employee engagement by empowering them

Lack of communication between employees means lack of engagement. So, leaders should strive to inform employees and keep them updated.

By engaging with them, they can identify their concerns. Then, they can give the support they need.

When employees feel empowered, they can also engage more. By allowing them to express their ideas, they can feel involved in the journey.

Manage employee resistance and push-backs

It’s natural for people to feel uncomfortable with changes. And that’s because we like routines. So, most of us don’t like leaving our comfort zone. 

The key to manage pushbacks is to be consistent. Of course, transparency is also critical. So, employees should keep themselves involved throughout the transformation.

Support knowledge sharing

Sharing knowledge accelerates digital transformation. Some employees learn new ideas along the way. So, knowledge sharing among employees can help improve the culture.

Increase workplace agility

Workplaces that are not agile have major barriers to achieving digitalization in their operations. IC’s duty is to build a culture of agility and adaptability.

It is not just a matter of leaders conveying the value of agility to their staff. This is a mindset that the whole organization should adopt in order to deliver success.

Create a sense of urgency

A sense of urgency makes employees feel motivated enough to comply. Also, they can drive engagement by rewarding those who implement it.

Adopting technologies is no easy task. So, they should be appreciated for that.