Tag Archives: digital transformation defined

Digital Transformation Explained in 500 Words

The term “digital transformation” has been taking businesses by storm. What does that term mean? This article has the term digital transformation explained. 

What is digital transformation? 

Digital transformation (DT) is the practice of integrating digital technologies to create new – or modify existing – business processes. In other words, it reimagines business in the digital age. Its main purpose is to adapt to changing business and market requirements. 

DT goes beyond the limits of traditional roles like sales, marketing, and customer service. Instead, DT has customers as the centerpiece from the beginning up to the end. Thus, it changes how businesses engage with customers. 

Moreover, DT makes your organization future-proof. Doing business in the 21st century with sticky notes and handwritten ledgers won’t really take you a long way. However, many people interchange digitization, digitalization, and digital transformation. Is there really a difference between those three? Yes. 


In simple words, digitization is the move from analog to digital. Not so long ago, businesses kept records on paper, like ledgers or typewritten documents. Gathering or sharing information meant dealing with physical documents, including binders, faxes, and xeroxes. 

Then, computers entered the business and quickly became popular. Most businesses began converting all of those ink-on-paper records to digital computer files. Digitization has made finding and sharing information much easier. 


The use of digitized information to make work simpler and more efficient is called digitalization. Take note that this is not changing how you do business or creating new types of business. Instead, it is about keeping the same business processes but making them faster and better. 

To illustrate, digitalization has changed customer service forever. Employees can now easily and quickly retrieve customer records via computer. Gone are the days where records are trapped in a file cabinet somewhere in a dusty archive. However, the basic method of customer service didn’t change. But as mentioned, the entire process is now much more efficient. All you need is a few keystrokes on a computer screen.

Digital transformation 

Digitization and digitalization paved the way for digital transformation. DT changes how businesses get things done, not just doing the old things faster. Moreover, it involves taking a step back and revisiting everything you do – from internal processes to customer interactions both online and in person. 

With DT, businesses of all sorts can disrupt any industry. Now we have digital transformation explained, let’s take a great example. Netflix is a great example of leveraging technology. The company started as a mail order service and disrupted the physical video rental business. 

A few years later, digital innovations popularized streaming video services. Netflix once again adapted and began offering a growing library of on-demand content at ultracompetitive prices. Furthermore, the company extracted insights from data to make better decisions. What can we learn from Netflix? Take advantage of available technologies to make better business decisions. 

Digital transformation is no longer a luxury – it is now a necessity. The COVID-19 pandemic has made that need even deeper. You only have two options – transform or go out of business. This article has digital transformation explained so bookmark this page now so you can easily access this guide!

Digital Transformation Defined: A Wake-up Call for Businesses

How is digital transformation defined in a post-COVID workplace? Also, why is the pandemic a wake-up call for businesses?

Read on to learn more.

Digital Transformation Defined

The global COVID-19 lockdown has unprecedented impacts on our lives. For one, it forced companies to rethink their strategies.

That’s why many of them decided to embrace digital transformation. So, they can keep their businesses running.

In fact, the efforts of DX accelerated a lot in these critical times. From being a “nice-to-have,” it’s now a must-have for every business.

Truly, the pandemic has greatly influenced businesses continuity today. Unfortunately, things will unlikely go back to normal after this crisis.

Let’s now take a look into the reasons why companies should transform now.

5 Reasons Why Businesses Are Accelerating Digital Transformation

Even before the pandemic, most businesses know about the benefits of transforming. But, many are hesitant because of the costs and the efforts involved.

Now, it’s imperative for survival. And only the companies that adapt to these changes can succeed. 

Why should they accelerate DX now more than ever? Here’s why:

Enhancing employee collaboration

Remote work has come. And it’s here to stay even after lockdown measures will be lifted.

But, it won’t be successful without the help of technology. For one, remote teams have to be more connected. But, how can they do so when they can’t meet in person?

Employees can collaborate with the means of digital tools. That’s why many companies are implementing new technologies as solutions. So, they can enable better team collaboration.

Ensuring the right flow of information

Now more than ever, internal communication should be clear. Reaching your employees at the right time with the right message is also critical.

But, some companies have traditional and complex communication styles. So, employees may get overwhelmed. Sadly, it can be a cause for important information being ignored by employees. 

With the right communication tools, they can ensure the right flow of information.

Maintaining employee productivity

Businesses now find ways to maintain the productivity and efficiency of employees as they work from home. At the same time, they look for technologies that ease this process.

Tech solutions also ensure constant business performance even during these unexpected situations.

Enabling leaders for successful digital transformation

In this crisis, business leaders should also show leadership skills. So, they can increase their chances of being resilient. This will enable them to prepare for rebound and future growth. 

Another reason is that their attitude towards the shift will influence other employees. In fact, studies show that employees who feel supported by their managers also feel that leadership is effective.

Planning for business continuity

Now, leaders should also prepare for post-pandemic recovery. so, they can limit damages on their business. 

Obviously, investing in digitalization is more effective. Instead of putting too much focus on daily operational needs.

Final Thoughts

In these times of crisis, companies have no choice but to rethink. The pandemic brought changes. But, driving change in the culture is also a way to survive.

Digital transformation is important to cope with the pandemic. Then, they can ensure that they will stay afloat.