Tag Archives: digital transformation industries

Helpful Digital Transformation Articles for CIOs

Resourcing from digital transformation articles can help you improve in undertaking DX. More than anyone in a company setting, CIOs are the ones who should be most informed.

So here are helpful digital transformation articles- their titles and overview.

Digital Transformation Articles for CIOs

Best Sites to Follow for Digital Transformation Blogs

In this article, listed are the top websites that provide digital transformation content. This includes the leading company that specializes in DX. So leaders can keep up with the latest trends, news, and evolving technologies.

How Software Walkthroughs Help Digital Adoption Challenges

Digital adoption comes with challenges that made up to 70% of digital initiatives fail. So in this post, it introduces the 4 major causes of digital adoption failure. While it also provides a software walkthrough as a possible solution to counter the challenges.

Digital Adoption Basics: All You Need to Know 2021

Digital adoption has become one of the biggest hurdles in succeeding in digital transformation. This article takes you to digital adoption in full detail. For instance, it discusses what digital adoption is about, why it is important, and how to succeed in it.

The Digital Transformation Office

A part of succeeding digital transformation is setting up a dedicated office for it. But what does an ideal and exemplary digital transformation office do and have? This article will cover that for you.

Digital Transformation Online Courses

Taking digital transformation online courses is an interactive, effective, and cost-effective way to learn while at home. More so, this kind of learning fits executives, DX team members, and DX enthusiasts who have a busy schedule. So this article details the best possible options available today. 

Why Do Digital Transformation Training Matters?

Training matters in all aspects of change. But, how about in digital transformation? This article covers how to effectively train employees in adopting new technologies. Perhaps reading this article before doing any training program can help.

The Digital Transformation In Marketing, Sales, and Service

To get a good grasp of DX, it is helpful to learn how it impacts and how it applies in different industries. For instance, this article covers how DX touches the major industries today. Namely, service, marketing, and sales.

Digital Transformation and its Impact: Banking, Retail, and Insurance

The finance industry is getting more revolutionized by digital transformation efforts. So this article will help you take a closer look at it in its various facets. For instance, you will learn how DX affects banking, retail, and insurance.

Digital Adoption in Covid 19

The Covid 19 is bringing a lot of its toll on individuals, but also on organizations. However, many succeed in digital adoption even amidst the surge of the Covid 19 pandemic. So how can your company thrive along? This article will discuss these points in detail.

Digital Transformation Metrics

To know where you are at in DX, it is important to measure, track, and analyze performance. In short, this involves the digital transformation metrics. So this article will cover all you need to know about the topic.

The Digital Transformation In Marketing, Sales, and Service

The digital transformation across all industries is making significant changes. Not just heightening productivity but also giving customers ease.

Let’s focus on digital marketing, sales, and service innovations from various industries. So, how did these initiatives strengthen client relationships and empower employees?


The purpose of digital marketing is to locate more customers for less money.

Great digital marketing generates more high-quality leads. As a result, you are closer to your clients than ever. Whether they’re new to your company or have been loyal for a long time, digital marketing helps.

The transition from analog to digital marketing materials aids these efforts.

Well, digital products are less expensive to produce and distribute than analog materials. Email campaigns, for instance, are significantly less expensive than print-and-mail campaigns.

Second, digital marketing makes marketing automation, analytics tracking, and consumer dialogue possible. And yes, in ways that analog marketing never could.

Marketers can create 1-to-1 journeys that track consumer behavior. Then, tailor the experience to each individual buyer along the way.

Instead of relying on intuition, marketers now have access to data-driven insights


It’s all about the information!

You have now the capacity to collect vast volumes of accurate data on customer behavior. As a result, it allows marketing and sales teams to approach their business more.

The natural relationship between marketing and sales is looking at consumers as individuals. So, that means observing their behavior one-on-one. From the first touchpoint all the way through the buying journey, it’s important.

Nurture that bond, and magic happens when these historically separate groups work together.


As much as any other aspect of business, the digital world is upending customer service and our beliefs about where service begins and ends.

It goes something like this:

  • From a few upstart applications that hire errand runners
  • hail vehicles for busy city dwellers
  • to a global push to “Uberize the entire economy”

Smartphones, electronic payment systems, and applications have created a smoother world.  As a result, everything you want is a swipe and tap away, 24 hours a day, seven days a week.

Talk about a digital makeover!

Customers expect more organizations to embrace digitalization. So, customers want organizations to make it their primary means of doing business.

For service departments, this entails higher expectations for queries of the customer. That means 24 hours a day, 7 days a week.

But, it also means more chances to please customers and attract new business.

Industry-Wide Digital Transformation

We’ve covered many concrete instances of digital transformation above.

As you know, all digital transformations begin with the transition from analog to digital. Or, the transfer of information from paper to digital.

Following that, these fundamental concepts apply to all enterprises and industries:

  • Get to know your customers through the digital channels they already use.
  • Use data to have a deeper understanding of your customers and the market as a whole.
  • Allow your data to flow freely and intelligence to be shared across your whole organization.
  • Encourage once-separate departments such as marketing, sales, and customer support to work together.

Many industries are benefiting from the digital revolution. Let’s have a look at how these concepts are being implemented in a few examples.

WalkMe is a digital transformation platform that has rapidly grown to meet the enormous demand for next-generation digital learning.

You can learn at WalkMe with your digital transformation journey.

Digital Transformation In Tourism

Why it’s important to have digital transformation in tourism? As you know, tourism was one of the first industries to digitalize business processes. It’s a pioneer in the online booking of flights and hotels.

Yes, tourism was a persistent early user of new technologies and platforms.

But, it needs to maintain its competitiveness, growth, and long-term development. So, a digitalized tourist sector must innovate and create new business prospects.

Digital Transformation And SDGs

The experience will continue to move toward becoming more seamless, frictionless, and high-quality. That is because of the digital transformation in tourism. At the same time, contribute to the United Nations’ Sustainable Development Goals (SDGs).

Tourism has used a lot of technologies on its journey. For instance:

  • the Internet of Things
  • location-based services
  • artificial intelligence
  • augmented and virtual reality
  • blockchain technology

This has resulted in tourism that is more:

  • appealing
  • efficient
  • inclusive
  • economically, socially, and environmentally sustainable than before

With advancements across industries, digitalization has a beneficial environmental impact. But, it can have a greater contribution to a more sustainable industry footprint.

Here are some of the benefits of having a digital transformation in tourism.

Smart Travel Facilitation

A comprehensive smart travel model is first on our list. It is one that encompasses smart visas, borders, security processes, and infrastructure.

As you know, it will revolutionize tourism as you know it. So, it can be comparable to how smartphones have transformed telecommunications and media.

Because of digitalization, passengers may now:

  • buy and check-in for flights online
  • have their boarding passes on their cellphones
  • travel through automated security gates

As a result, it improves travel convenience as well as security.

Smart Destinations

A smart destination is one that has a:

  • technology
  • innovation
  • sustainability
  • accessibility, and
  • inclusion strategy in place throughout the tourism cycle

A smart destination considers both locals and visitors when planning tourism. It also takes into account multilingualism, cultural quirks, and seasonality.

This is why smart destinations are critical to the tourism industry’s evolution. They offer a seamless and exciting experience for tourists. At the same time, manages local resources efficiently.

The secret is to correctly track, integrate, and analyze data. Thus, having efficient decision-making, prioritization, and anticipation of difficulties.

Smart destinations can also improve tourist governance. How? Well, simply by forming inclusive structures. For instance, boards, trusts, or foundations that represent all stakeholders in the destination.

They can assist in ensuring the greatest accessibility. Yes, for venues, products, and services by removing mobility impediments.

It’s possible to look at sustainable tourism management from a variety of perspectives.

Job creation

Because travel is centered on technology, tourism occupations will open. It needs both technical and advanced soft skills.

Yes, the greatest societal impact of digital change in tourism is on the workforce. It accounts for one out of every ten jobs globally.

Intelligent automation will alter the character of some travel occupations. At the same time, it will end others.

But, because the sector is expected to grow, it will create new job opportunities. And it may exceed the automation of existing professions.

WalkMe is a digital transformation platform that has rapidly grown to meet the enormous demand for next-generation digital learning.

You can learn at WalkMe with your digital transformation journey.

Today’s Digital Transformation and Innovation

Digital Transformation and Innovation are everywhere. Take a look at your surroundings. From your houses to your workplace, you can see the things which are a product of today’s change.

In this article, you are about to find out what DX and innovations have to offer in today’s era.

Successful DX

Digital transformation is driving business innovations for companies in many industries. Here are some examples of successful digital transformation in business.

Best Buy’s Performance Has Improved Since Going Digital

Best Buy Co., Inc. is a technology retailer that sells various products, services, and solutions. Customers who visit the Company’s stores or use its Websites or mobile applications can buy products and services.

It assists people in getting the most out of their digital gadgets by using digital technologies to enhance delivery times.

Also, there’s a quick change done in the Best Buy company. From snail mail to digital marketing.

As a result, the company’s stock price has increased from $23.70 in 2012 to almost $74.

Target’s Digital Transformation Plan

Another company that improved its web presence was Target.

They brought new technology and improved their social media presence to boost their market share.

Also, they have developed a more successful digital strategy that allows for more customization.

Target’s sales have climbed by roughly $6 billion since going digital.


Nike is one of the most well-known athletic shoe and clothing brands in the world. But, as time went by, they believed they were becoming slow and out-of-date.

So, Nike opened concept stores.

They also expanded membership options and improved the customer experience online and through applications due to the more efficient and effective use of digital consumer data.

Moreover, the company improved its data analytics, changed its e-commerce strategy, improved its digital marketing initiatives, and increased direct-to-customer sales.

In the two years after the change began, Nike’s stock price has risen from $52 to over $88.

Digital Innovation Perks

Digital innovation, to put it, is the use of digital technology to current business problems.

And yes, digital innovation is all around you. Wearable devices, chatbots, IoT, AI, big data, and so on are a few examples of cutting-edge technology.

Also, digital innovation is now at the heart of every business.

So, to do things better, faster, and cheaper, you’ll need to create new methods to engage people and bring new products and services to market.

And by that, initiatives are made possible.

Initiatives in digital innovation can include:

  • Creating a new technology strategy in the context of an existing business
  • Choosing to use new software or platforms and putting them in place.
  • Deciding to go from device to devise processes


It is critical to developing the correct business model that aligns with your company’s digital strategy regarding digital innovation.

Digital innovation is tied to concepts like digital transformation and digitalization. Many organizations know that to be competitive in today’s market, they must adapt, innovate, and incorporate new technology.

So to those businesses that want to evolve and stay competitive, digital innovation is the greatest solution.

WalkMe is a digital transformation platform that has rapidly grown to meet the enormous demand for next-generation digital learning.

You can learn at WalkMe with your digital transformation journey.

Best Examples Of Digital Transformation

What are the best examples of digital transformation? And how their tops help other businesses in their digital transformation look?

Operating in digital transformation can make or destroy a firm. In this very digital life, making this development has become essential.

Companies need to crack the shell and be innovative in their businesses. But, it is not only restricted to changing their technology and plans.

Successful companies have already experienced this. So, they make for the best examples of digital transformation. 

Do you want to identify who are they? Read on to know more. 


Nike is one of the world’s leading shoe and clothing tags. But before, they began to seem old.

Good thing they chose to look back on their place. Also, they started doing digital transformation efforts.

The company focused on reinventing its name and supply list. So, how did they do that?

Nike centered on its connection with its customers. They created works such as company chances and stronger digital business. Then, they made efforts for powerful data analytics.

We can see that Nike company did not center on middlemen and other retailers. Instead, they focused more on marketing directly to buyers.

The business did this by creating a stronger presence on sites like Amazon. Also, they started the customer online activity through apps and social media.

They have seen an improvement in stock price from $52 million to almost $88 million. So, all of these for a difference in only two years.


Target, a retail firm, has had an 8-year digital transformation aspect. They did work to direct their digital form and make it part of their main business.

They have already developed 400 shops and projects to improve a new 600 by this year. Also, they gave these shops with new technologies and sets such as:

  • online system
  • in-store pickup
  • curbside grocery pickup

The firm made goes to develop their social media habits. Why? To let customers find new goods and even get them from their social media records.

Target company saw an increase in its store share. From $73 per share in 2017, it is now at $88 per piece. As a result, their revenue grew from $70 billion to $76 billion this 2020.


Hasbro is a toy and game business. In 2012, they saw a decrease in their store part. So, they made different digital and data systems to change the company’s growth.

They began by making targeted selling works for their company. As a result, they made it successful by getting and using consumer data.

The business made efforts to create omnichannel marketing and these shopping links:

  • digital storytelling
  • video content
  • social media marketing
  • its nostalgic brand

Their 7-year digital transformation is a bonus. So now, Hasbro’s stock increased from $36 per sale share in 2013 to $109 now.


These firms made are the best examples of digital transformation. Also, they looked at what they need and made efforts to fulfill those gaps.

Making efforts to be innovative is essential. So, companies can then learn from them by making those efforts. 

A Guide to Digital Transformation Public Sector Now at Any Age

Digital transformation is now an imperative in the public sector. In this article, we will examine the top four areas where governments need digital technologies.

Continue to read to know more.

Digital Transformation in Public Sector

A public sector must be fit for future trends. But, it can only be possible if they reinvent itself. And that happens by having digital transformation initiatives.

Digital transformation is not just about applying technologies. Instead, it needs a complete change of the culture, governance, processes, and mindset.

DX also helps the sector realize the importance of building relationships and models. And it should always be for the people and the citizens.

Four Areas of Concern in Digital Transformation in the Public Sector

To create this digitally-enabled public sector of the future, governments have four critical areas to consider.

  1. Customer experience
  2. Public value
  3. Citizen security
  4. Smart infrastructure

Customer experience

Citizens now expect everything to be personalized. And that also applies to public services. So, governments should enhance the end-to-end experience of public services for their citizens now.

Like the private sector, this need requires a citizens-first culture and mindset. For example, they can use chatbots to complete transactions within government websites. 

In delivering any service, the goal should be the following:

  • promote transparent and efficient interaction
  • improve service quality
  • enhance the level of public trust in government
  •  drive better citizen outcomes

Public value

We are in the era of uncertain growth and rising demand. So, the public sector should look for sustainable initiatives that can support public services.

For instance, blockchain technology allows governments to track finance. So, they can monitor the expenses of the spending department. Then, they can make better decisions for allocating funds.

RPA offers increased efficiency for tasks, too. It also has the flexibility that allows agencies to cope with demands.

3D printing also has the potential to improve the processes, too. For one, it can reduce construction costs for public projects.

Citizen security

Truly, we are in an uncertain time. Today, we face threats from terrorists offline and online. 

So, the public sector should protect citizens from a whole range of threats. As a result, we can live and work without fear. With this concern, digitalization is both a help and a stumbling block.

For one thing, vulnerabilities arise in digitalization. With the rise of cyberattacks, hackers can even exploit the election processes.

On the other hand, technologies provide a better means of combating threats. With the help of AI, cyber defense is more effective.

Now, citizens are concerned about the use of their data. So, the public sector should launch information security management systems. 

They can also apply cloud computing. This allows them to increase their own computing capacity. Thus, providing safer platforms for citizen transactions.

Smart infrastructure

Many concerns now can be tackled with smart infrastructure. For example, electric vehicles, smart power grids, energy-efficient buildings can solve urbanization, pollution, and climate change issues.

That’s why governments face the pressure to develop a smart city in urban areas. In fact, studies show that nearly US$100 trillion worldwide has to be spent on it in the next two decades.

It gives an opportunity for the sector to make use of the latest technologies. So, they can meet the maximum value and create resilience in a country.

Digital Transformation Thailand

What is the digital transformation Thailand project? And how are the people making sure that its efforts will pay off in the expectation?

Thailand’s digital push is looking great these days. From being in 57th bit in the UN’s e-Government Development Index. Now, it is in jumped high in 20th place.

How? Due to the big efforts made to provide its citizen’s path to mobile and broadband. But, that is not all.

There are still a lot more places the nation is seeing to do. For one, they prepare to apply AI to hurry up their plans.

What are these projects?

Digital Transformation Thailand: AI is the Future

No land is free from doing digital transformation or Dx. Especially today, that the pandemic did it more valuable to do one.

Thailand is in on the Dx series. And as said, the country is now discussing AI make a lot of their great ideas.

The Digital Government Development Agency or DGA is the one beginning them.

One of these projects is an e-audit. The nation is planning to look at its past audit reports. Then, make a database for the plan.

The algorithm will identify keywords from past articles. It is to help firms from making errors in the contract or dangerous ideas.

The DGA is working with NECTEC. Or the National Electronic and Computer Technology Center.

They think to make chatbots that will help companies in managing tools. As a result, if a power blackout occurs, they can report it there in real-time.

They will make an AI program. One that will let drivers go together by sharing data and ideas.

Any good algorithm made by one business can be sold to others who require it. And this is great. 

Why? Because making algorithms on poor data will make sure that AI types work local difficulties.

That is not all. Also, there is a different Thai plan that seems attractive.

Thailands Digi-D

Thailand is giving a process to make a digital ID or Digi-ID. These are the essential words in all the country’s continuing digital systems.

Their one plan with this is to decrease the need for paperwork. And one that Thais still rely on so much.

With Digi-ID, they try to do paperwork online rather. All without the need of making lots of usernames and passwords.

They will request this the National Digital Identity or NDID. Also, its business will apply blockchain and facial classification.

Why it will need that in the business? To ensure the security of data.

They will let residents have more great control over their data. And who they will give access to it.

Very soon, they will make a decision that will let users decide how they want to give their data.

This will look very relevant for both government firms and their people. Making for a more comfortable way to the sets that they need.

How do you think will these efforts pay off in the expectation? And what else can we see from Thailand soon in the trade?

Digital Transformation Defined: A Wake-up Call for Businesses

How is digital transformation defined in a post-COVID workplace? Also, why is the pandemic a wake-up call for businesses?

Read on to learn more.

Digital Transformation Defined

The global COVID-19 lockdown has unprecedented impacts on our lives. For one, it forced companies to rethink their strategies.

That’s why many of them decided to embrace digital transformation. So, they can keep their businesses running.

In fact, the efforts of DX accelerated a lot in these critical times. From being a “nice-to-have,” it’s now a must-have for every business.

Truly, the pandemic has greatly influenced businesses continuity today. Unfortunately, things will unlikely go back to normal after this crisis.

Let’s now take a look into the reasons why companies should transform now.

5 Reasons Why Businesses Are Accelerating Digital Transformation

Even before the pandemic, most businesses know about the benefits of transforming. But, many are hesitant because of the costs and the efforts involved.

Now, it’s imperative for survival. And only the companies that adapt to these changes can succeed. 

Why should they accelerate DX now more than ever? Here’s why:

Enhancing employee collaboration

Remote work has come. And it’s here to stay even after lockdown measures will be lifted.

But, it won’t be successful without the help of technology. For one, remote teams have to be more connected. But, how can they do so when they can’t meet in person?

Employees can collaborate with the means of digital tools. That’s why many companies are implementing new technologies as solutions. So, they can enable better team collaboration.

Ensuring the right flow of information

Now more than ever, internal communication should be clear. Reaching your employees at the right time with the right message is also critical.

But, some companies have traditional and complex communication styles. So, employees may get overwhelmed. Sadly, it can be a cause for important information being ignored by employees. 

With the right communication tools, they can ensure the right flow of information.

Maintaining employee productivity

Businesses now find ways to maintain the productivity and efficiency of employees as they work from home. At the same time, they look for technologies that ease this process.

Tech solutions also ensure constant business performance even during these unexpected situations.

Enabling leaders for successful digital transformation

In this crisis, business leaders should also show leadership skills. So, they can increase their chances of being resilient. This will enable them to prepare for rebound and future growth. 

Another reason is that their attitude towards the shift will influence other employees. In fact, studies show that employees who feel supported by their managers also feel that leadership is effective.

Planning for business continuity

Now, leaders should also prepare for post-pandemic recovery. so, they can limit damages on their business. 

Obviously, investing in digitalization is more effective. Instead of putting too much focus on daily operational needs.

Final Thoughts

In these times of crisis, companies have no choice but to rethink. The pandemic brought changes. But, driving change in the culture is also a way to survive.

Digital transformation is important to cope with the pandemic. Then, they can ensure that they will stay afloat.

How to Set the Right Digital Transformation Goals

Digital transformation (DT) offers a lot of benefits. The first and most important step is to clearly define your digital transformation goals. 

The term “digital transformation” might be relatively new. However, its meaning isn’t really new at all. For instance, the iconic video game company Nintendo started as a playing card company. Meanwhile, Amazon started as an online bookseller. Apple almost hit rock bottom in the 90s but reversed its course by making a more intuitive smartphone. 

Those are just a few examples proving that business reinvention must never stop to succeed. When done right, DT can dramatically improve how business functions and serves its customers. On the other hand, failure to adapt DT could knock your business out of the competition. 

Common Digital Transformation Goals 

Implementing all emerging digital technologies is not a smart thing to do. As mentioned, the first thing you must do before embarking on the journey is to clearly identify your digital transformation goals. 

Of course, the goals may differ from one company to another as everyone has unique goals. However, it is best to include at least one of the digital transformation goals listed below.

Optimize processes and operations

This is often the main goal of companies when undergoing DT. A Harvard study revealed that around 60% of companies have switched to cloud-based apps to further improve their operations. 

Process optimization typically includes reconfiguration of outdated procedures and ongoing cost-reduction efforts.

Gain a competitive advantage

A generation ago, it’s hard to imagine that Google and Facebook would be tech giants. Yet, they took the leap of faith and adhered to digital-first business models. Moreover, they leveraged data to bring disruption to the advertising industry. 

Indeed, digital transformation and non-stop innovation are crucial. That is in standing out from the competition. 

Increase top-line growth

Meanwhile, most small and Fortune 500 companies implement DT to increase revenue. Technology can streamline customer interactions and transform how customers acquire services. 

For instance, the COVID-19 pandemic has enabled many clinics to utilize videoconferencing apps for telemedicine services. Meanwhile, many insurance companies are now using mobile apps to submit claims. This allows clinics to “see” more patients and submit more claims. 

Improve the customer experience

Companies may use technology to improve how customers interact. Also, to implement internal tools that result in less time processing paperwork. It may also tackle other repetitive tasks. This allows employees to focus on higher-value tasks such as offering hands-on assistance.

Starting points for transformational goal-setting

There is no one-size-fits-all strategy for setting digital transformation goals. Yet, here are three possible starting points for your goals:

  • Connected technologies. Platforms like the cloud or the Internet of Things can make data more accessible and transparent. 
  • Autonomous technologies
  • Programmable technologies

Of course, you don’t have to limit your goals to these starting points. Moreover, you’ll need buy-in from these stakeholders:

  • Senior management. Their strong influence will greatly contribute to promoting DT. Moreover, they will provide the necessary funding.
  • IT department. This team integrates key technologies.
  • Finance team – to help eliminate fraud
  • Talent and human resources – to attract and retain talent
  • Marketing department – reassuring others of the need for transformation
  • Frontline employees – without this team’s endorsement, your process is bound to fail 

Digital Transformation Projects to Inspire You

Digital transformation projects done right take businesses to a new level of growth. The best way to learn is by observing others that succeeded.

What Is Digital Transformation? 

Digital transformation (DT) is the integration of digital technology in all areas of a company’s operations. The process often involves big changes in how a company functions and serves customers. 

Moreover, it can massively affect the quality of the company’s products. DT enables companies to bring innovative products and services. Additionally, DT impacts how a company deals with data. 

Digital transformation projects aren’t simply to digitize information. Of course, digitization of information is a crucial element of all digital transformation projects. However, it’s only a part of the whole process.

DT often involves taking radical steps and not afraid of experimenting and failures. It might be tough to let go of traditional business processes. However, the times we live in have made digital technologies essential.

Keep in mind that customers already know what DT is. Technology is a well-known part of everyday life. Thus, it’s time to take the leap and start transforming. 

Successful Digital Transformation Projects 

Thanks to DT, companies have the opportunity to optimize operating costs as well as increase process efficiency. Additionally, DT increases the ability of the companies to predict the market situation. As result, it allows them to better meet customers’ needs

However, 70% of digital transformation fail. Sounds scary? These digital transformation projects will give you the motivation to take a step forward. If they did it, you can, too!


It’s hard to think of the automotive industry going digital. Yet, Audi decided to enter the digital world with its new services. They became one of the most successful DT examples. 

Their initiatives began in 2012 when they introduced Audi City. It is an innovative showroom concept having users acquainted with all Audi’s car models in micro-showrooms in city centers. 

Moreover, these spaces make your experience enjoyable and accessible. That is by allowing you to discover and buy cars while wandering around the city center stores. 

Audi has also made advanced car configuration possible by installing interactive screens in stores. Furthermore, you can use your own tablet to look inside the car.

These solutions have resulted in Audi only exhibiting 4 cars. Audi has gained more savings and their sales increased by 60% compared to traditional showrooms.


LEGO’s digital transformation began way back in 1997 when it entered the video game market. Since then, they have mainly used games to promote their brand. These games are largely free so it has increased the promotional effect of the products. 

Most companies are afraid of 3D printing options because it allows customers to create products themselves. However, LEGO broke the norm and has filed a patent application for this type of printing to enable clients to use innovative solutions. 

Furthermore, LEGO has created a website collecting customer ideas for block sets. This will stimulate the creativity of brand fans and instill customer loyalty. 

Moreover, the company has made its toys become more modern. For instance, LEGO sometimes equips blocks with advanced solutions such as sensors.