Tag Archives: digital transformation trends

Customer Experience And Digital Transformation

In this article, we will discuss what are the customer experience and digital transformation in the company. Read on to learn more.

Customer Experience

Customer experience is the feeling that the clients have with your business. It includes what they feel, see, hear or sense. So, it means how much they are with your company and how true they are to you. 

There are many clients who always buy from one particular brand. Also, it would never change their name option even if the other brand is more useful for them. 

Why? It is because they feel happy with that unique brand and they have good feedback about it. Also, it makes them get that exact brand again and again.

Some businesses take care of their clients and give them a good experience. So, the buyers will come again to order from that company. 

But some firms have no business with their clients. Also, they don’t care about their clients at all.

Firms need to tap into digital transformation. Why? Because they need to develop their customer experience and they also need to keep up with the evolving technology.

Digital Transformation

Digital transformation is the process of gaining a new business model, create new income rivers, and grow from product-centric. It is a customer-centric company.

Digital transformation is a range rather than a goal. It needs a multi-track record that should include different plans.

Digital transformation is not only about using technology or improving customer experience. Also, it is about growing as an order.

The digital transformation will help you to be more fruitful and efficient. New companies need to spend on technology. 

By this, they can live playing in the business. If you want to remain competitive, then you need to put up with the newest technology.

If you want to remain competitive, then you need to keep up with the latest technology. Most of the customers are using online mediums. 

If your company is not having a website or an online retailing plan, then your business will be at a loss. Why? 

Because your rivals will take your clients away from you. You need to have an online behavior for all your clients.

Customer Experience and Digital Transformation

Customer experience and digital transformation are two important features of a business plan for any company.

Providing a seamless customer experience across all channels is one of the most vital looks of a business plan for any company. Also, digital change can not only help to develop the customer experience. 

It is to give an excuse to make the business more active, competitive, and profitable. The way you deal with your consumers can make or break your company. 

Consumer knowledge and digital transformation are two important aspects of business strategy which should be paid care to. If you want to stay rival, then you need to use the newest technology and enhance customer contact.


It is important to have a digital transformation. Also, improving the customer experience for any company.

By doing these two looks, it can increase the value of your business. As a result, your company has this growth in the industry. 

Digital Transformation Solutions

What are the digital transformation solutions for businesses today? 

In this article, we will discuss the meaning of digital change. Also, we will discuss some solutions for the company.

Digital Transformation Meaning

The idea of digital transformation is not new. Also, it has been around for several years. But it is only now that the technology is mature enough to discuss this idea. 

What does digital transformation mean?

Digital transformation means improving the way. Also, developing companies and people interact with each other. It is by integrating advanced technologies.

Digital change can improve their business methods. Also, the way people and businesses communicate with consumers online.

Digital Transformation Solutions

Digital change solutions can be seen in many efforts. It includes retail, telecommunications, e-commerce, and more.

“Digital transformation solutions” are a combination of solutions. Besides, it can have the potential to change an organization’s skills. 

The organization would be better able to play in the digital age. So, digital change solutions try to take the best works from the past and combine them with new technologies. As a result, it can drive down prices, better sets, and increase ability.

The digital transformation answers are made of the following three steps:

  • In this step, need to that your company decides your modern orders and knows their powers and flaws. Also, your business sets clear goals such as growing wealth and reducing prices.
  • At this step, your company should know areas that can be developed using technology. The areas which were known should be connected to the business.
  • The third step is the actual implementation of the change plan. It is important that your business set up a free plan for achieving the plan. Also, how much will it take, how long will it take, who will be in command of the implementation, and more. Also, your business plan a constant development plan to assure that it never falls behind in using technology.

Benefit for Businesses

Businesses can help with digital transformation solutions by improving energy and reducing prices. Many companies will enjoy creating new income streams. It adds growing into new sales. 

For example, retailers are turning their stores into warehouses. Also, it is by using excellent technology to increase efficiency. 

Digital change can be an opening for businesses. Why? Because digital conversion technologies are making a change in every industry and business area. 

Digital transformation can be a rival advantage. Why? Because the technology is growing so fast and it is always changing. 


Digital transformation is a trend. It is an ongoing and constant process. It is many processes that need plan and forethought. The digital change offer includes the entire organization

In this rule, teams need to choose which areas of their business they want to change and determine what they want to do. Buyers expect firms to be more active and alert. 

Technology is critical in this change process. Why? Because it is the driving power behind the digital change. Technology will help your business achieve the conversion plan carefully and efficiently. 

Digital Transformation Services

What are the digital transformation services in the industry? Also, what are the actions that can help the company?

Read on to learn more.

Digital Transformation Services

Digital transformation services are to help businesses find new ways of doing trade. It is by combining social and digital technologies. So, the firms that are looking for digital transformation help are making a smart option.

Digital change settings can be a great way for firms to stay ahead of the game. Besides, the best part is, they don’t have to do it alone.

Digital change services can be done in many various ways. It adds many different kinds of providers in the business industry.

Digital transformation services are a great way to stay ahead of the competition. So, they do not have to be fancy or hard to get.

Not every company requires a digital transformation service. Why? Many other organizations can help with more essential digital needs. 

Digital Change in Business World

Digital transformation services are growing more and more popular in the business world. Besides, it uses to make big changes in the way a firm does business. It adds a smart choice for any business looking to develop.

Many companies are finding that digital transformation sets are something they should invest in. Why? Since these services will help their company grow and expand in the industry. 

Digital transformation services are designed to help companies get their ideas out there, into the market. As a result, it is ready for sale in the market. 

These services help businesses get their opinions out into the public area. It is where they can be seen and bought.

Digital Transformation Services Purpose

Digital transformation settings are a great way to help a company grow and expand. Besides, digital change services are rising as a need for firms that want to stay rival in the business.

Digital change services design to make it simple for firms to get new buyers. As a result, it can increase their range in the store and the state of it.

Digital Change Services Provider

Ideally, you should use a digital change services provider from the trade that you are in. Also, if you’re in retail, you should always hire digital change services providers from the local industry. 

If you’re in banking, then you should always hire digital transformation settings providers from the banking industry, etc. So, if you’re hiring a digital change services provider from a different industry, then there are chances that he would take your business. It is a chance to get some quick deer. 

You should always be cautious about this. Why? Because there have different ways of digital change. 


Digital transformation services are a great way to help your business grow. Also, digital change services can help you get your company saw online and make it a trend.

Digital change settings are a great help to firms that want to get first of the race. As a result, it can improve the status of the business.

5 Trends Surrounding Automotive Digital Transformation

There are trends surrounding automotive digital transformation. The automobile business is one of the most dynamic since it is one of the most open to new technology and trends. We looked at the top digital trends that are causing major shifts in the automotive industry. So, here are a few examples:


Businesses are now moving towards a more sustainable technology. As you know, humanity demands inventions that protect the environment.

In fact, almost every major automaker has also highlighted that importance. Big companies already have an all-electric vehicle in their inventory.

According to analysis, electric cars will outsell gasoline-powered automobiles completely.

But, many brands are also shifting their sales to the internet. Automakers are shifting their focus online to provide customers with a comfortable experience. That includes not having to visit a dealership for information.

Because of the environment surrounding us, many car companies are now coping up.


Most of our devices are now connected in some way. From phones to televisions to watches, almost all things are now as one. Well, automotive items are also catching up.

For example, the evolution of infotainment systems is happening at a breakneck speed. Cars are now better at:

  • recognizing voice instructions
  • monitoring parts for wear based on driving behaviors
  • adapting to the personality of the driver

Automobile manufacturers will need to speed up upgrades to in-vehicle systems.


In the car sector, machine learning and predictive driving technology are already commonplace.

The general public likes the idea of letting cars drive themselves. So, manufacturers are now seeking to build an autopilot system.

Moreover, the automobile industry is reliant on data. As a result, the volume of data sent through cameras, sensors, and computers is growing by the day.

Yes, assisted driving is already commonplace. And, similar technologies will soon be available in vehicles of all price ranges.

Digital Commerce

The automotive sector is being disrupted by digital commerce technology. It enables higher efficiencies, personalization, and cost reductions.

Well, customers can enjoy the development of new tools and the vast amount of data available. Customers can now send feedback to manufacturers on what needs to change.

These dramatic changes forced most companies to go online. Car distributors and manufacturers were able to convert their offline companies.

Also, by going online, it can reduce human mistakes. Mistakes that can occur during inventory and order management. It can also enhance efficiency and decrease expenses.

Augmented Reality

In the automotive sector, augmented and virtual reality has many uses.

Customers can sit in a chair that imitates a car seat. It gives you a real-time experience of being in that particular car.

You can now envision the final product and understand how all elements go together.

Not only does it helps the customer but the manufacturer also. It helps car professionals save time on the job.

WalkMe is a fantastic partner to have if you need help with your digital transformation. WalkMe can help you use all your advantages while also solving pre-existing difficulties. So, schedule a consultation with WalkMe right away.

Digital Transformation 101: The Automotive Industry

Let’s have a digital transformation 101 about digital transformation in the automotive industry. As you know, rapid and disruptive change is nothing new in the automobile business.

Also, there are a lot of trends driving investments in digitalization. Businesses are now seeing the landscape. And yes, you want to enhance your capabilities as well.

Automotive Digital Transformation Expectations

Some parts of the vehicle experience date back to the early twentieth century. And yes, some have remained unchanged till now.

Moreover, eCommerce has long been available to dealerships and customers for new car sales. But, most customers prefer the conventional sale experience.

But, the attempt to add digital tools in showrooms did some improvements.

Also, we can see how the world has changed, and customers of all types are more inclined to shop for cars online.

This trend will continue!

Vendors of all types will strive to improve the digital experience. How? Well, though connecting with customers via social media, apps, and websites.

The Need For Digital Transformation

The digital revolution has made our lives easier and more convenient. And yes, the car sector is no exception.

Moreover, autonomous vehicles, production, maintenance, marketing, and sales are all-embracing digital technologies. But, these improvements are not without their drawbacks.


In the automotive industry, there are many examples of good digital transformation. It can range from product innovation to operational changes to customer-facing enhancements.

Here are some examples of how automobile companies have embraced digital transformation:


Tesla has long been a leader in the application of artificial intelligence and big data. They’ve been collecting data from drivers using onboard sensors since 2014. As a result, the company can make changes through its data.  Also, it allows for a wireless upgrade that improved the accuracy of their software.


Polestar, a Volvo brand, is the best-positioned automobile brand in online sales. Their Polestar 1 and Polestar 2 models, like Tesla’s, are only available online. But, Volvo does maintain distinct “spaces” at partner dealership sites.


BMW’s Regensburg facility implemented an IoT platform. They were able to cut the time it took to deploy new apps by 80 percent. Also, cutting quality control issues by 5%.


Volkswagen collaborated with AR-based software developers. The purpose is to choose vehicle parts with the appropriate tools.

The MARTA system helps service technicians to do the job.


Manufacturers are at a crossroads as digital technologies evolve all around them. There’s a good problem to have strategizing to the changing landscape.

“Do we have to transform and develop or to continue with tried, proven, and true techniques?”

In the long run, digital transformation has many advantages, including:

  • Streamline the supply chain management in the automotive industry.
  • Then, expand into new markets by selling auto parts or supplies. Provide omnichannel sales and customer service experiences.
  • Also, it can track customer satisfaction and renders post-sales support.

WalkMe is an excellent partner to have if you need help with your digital transformation. WalkMe can help you use all your assets and solve pre-existing problems. So, for a consultation, go to WalkMe right now.

Top B2B Digital Transformation Trends

There are several trends that facilitate the B2B digital transformation and create new dynamics in an evolving market. Find out the best of those trends here. 


Like in any other project, the desire to execute digital transformation (DT) isn’t enough. You must acquire and successfully deploy the right technology to be successful. Moreover, management and maintenance skills are also a must. 

However, there is a skills shortage in the IT sector. As result, B2B companies began exploring external possibilities. This has put a deeper emphasis on cloud-based solutions, managed services, and automation. 

Artificial intelligence (AI) continues to be increasingly important. Yet, many organizations still view it as a conceptual technology that may be of interest for years to come. They are still waiting for viable use cases from AI implementation at other companies. Until that time comes, their IT spending will focus on other areas. 

Automation is another popular yet necessary technology in the B2B digital transformation. Many companies have already begun implementing robotic process automation (RPA) projects. RPA is popular in almost any industry due to the many benefits it brings. 

It’s crucial to start small with AI instead of viewing it as a magnificent concept. Starting small builds the confidence and momentum needed for changes. Moreover, B2B companies often achieve faster results in doing so. Concentrate on areas with existing capabilities. Furthermore, clearly define your objectives and acquire executive buy-in to yield quick wins. 


Consumers don’t recognize B2B companies as much. Content and the creation of brand narratives may strengthen your digital presence while fostering brand recognition. Moreover, it may widen your audience reach and create more brand loyalty. Furthermore, publishing great content establishes your company as a thought leader and expert in the field. 

Leverage this trend by implementing a clear content program. It must define all the necessary aspects that customers will need to make purchasing decisions. This move will result in revenue. 


Data analysis is essential in B2B digital transformation and in understanding your customers better. It will enable you to make better decisions like where to make investments in people and technology. Many companies believe that the more data they have, the easier it is to extract actionable insights. 

While that may be somewhat true, going overboard on collecting data won’t bring anything good to your company. This means you need to extract value from the volumes of data you collect. Otherwise, you’ll turn into a “data-rich, intelligence poor” company. 

The objectives and the resources to implement data analytics must be clear. Furthermore, user and stakeholder requirements (e.g. people that will handle and analyze the reports) will influence the selection of software and services. 

Customer Experience/Engagement

The most important goal of DT is to make customer service better, faster, and modern. This includes finding where your customers are and giving them a personalized experience. 


The number of marketplaces is rapidly growing. Thus, it is crucial to maintain the integrity of your products that are being sold by third parties. This means you need to implement continuous monitoring, oversight, and diligence.

Digital Transformation Predictions for 2021

Most of us would agree that 2020 was a crazy year. You must consider these digital transformation predictions in creating a strategy. 

COVID-19, economic crisis, political unrest – 2020 taught us that everything can change overnight. Hence, digital transformation is no longer a luxury. Instead, it is now a means for survival. Before embarking on the journey, you must be aware of these digital transformation predictions. 

Change management will be more crucial than ever 

Most employees worldwide are tired of change. 2020 has been full of massive changes. However, don’t fall into the temptation of assuming that your employees are used to and willing to change. In fact, it is crucial to acknowledge that change management is more crucial than ever. Why?

Digital transformations typically result in more operational and organizational changes. These changes will affect your employees one way or another. Hence, you must not ignore the importance of organizational change management. 

Digital transformation strategy will be a differentiator 

There are just tons of technology options available. Of course, you can’t simply choose “nice-to-have” technologies or what seems popular. Remember that every company has unique needs. Hence, you need to tailor your strategy according to your needs and objective. 

Moreover, a good digital strategy considers all factors. That includes the people, process, and technology aspects of change. Do not blindly focus on selecting and implementing a single enterprise technology. The best strategies have a clear roadmap for broader transformation. 

More organizations will implement risk mitigation 

Many companies are noticeably increasing their focus towards taking control of their transformations. This means that organizations will see their technology implementation risks better. 

Forward-thinking organizations don’t solely rely on their technical implementers. Instead, these organizations continually find ways to point out and mitigate risks.

Organizations will be more decisive 

The fallout brought by COVID-19 has made many companies more decisive. This trend will continue for years to come. You must possess decisive leadership and control over your transformation initiatives. 

Before, organizations typically outsource digital transformations. Then, they will let the firm solely deal with the project. Yet, that is not the case anymore. Companies that take the extra effort for quality assurance will excel among others. That is compared to ones that operate with outdated governance models.

Low-Code will help resolve the software backlog 

Technology is a crucial part of any digital transformation. Who will develop the tools that improve the overall experience of a company? The answer is everyone, thanks to low-code platforms.

As the name implies, low-code platforms do not require vast coding experience. Even individuals with no coding experience can play a part in developing such tools. Low-code platforms give users more flexibility to solve problems. Moreover, these tools enable companies to quickly take advantage of situations. Some of those situations are changing customer demands and market conditions. 

Yet, solely relying on low code is not enough. Keep in mind that power must always work hand-in-hand with speed. In some cases, low code makes problems worse. That is by creating even more disconnected applications. 

Prevent this from happening by having powerful low-code platforms. Moreover, they must have the ability to organize data and modern tools like AI. 

Most Influential Digital Transformation Topics in 2021

Keeping up with digital transformation topics can help you stay ahead in the DX game. So what are the most talked-about and influential DX topics this year?

Top 5 Digital Transformation Topics of 2021

1. 5G Becomes the New Normal of Connectivity

Since today’s new normal requires more connections, better connectivity is thus required. This is why 5G takes one of today’s spotlights in DX.


For one reason, business operations are now mostly done in homes and remote workplaces. As a result, this demands more connection power.

Last year, 5G has already been known as a promising new technology. 

With 5G, technology improves by:

  • Better speed and connectivity- that can address the demand of growing bandwidth needs
  • Reliable connection- fitting remote working arrangements
  • Better IoT connections- IoT is being more popular and in-demand. So integrating 5G addresses more of the need. 

Certainly, all of these 5G benefits can increase the digital transformation rate at both individual and corporate levels.

2. Blockchain Develops 

Even last year, blockchain takes the spotlight already. At first, this was first resonated with cryptocurrency. 

Today, the finance industry embraces blockchain. But not only does the finance industry takes blockchain for DX. Take what India recently explored. They have studied blockchain’s capabilities and discovered it can also function in more industries.

So we can rightly expect blockchain technology to be accepted in more industries in the future. Specifically, playing a crucial role in cybersecurity.

3. Cybersecurity is a Top Priority

2020 has been a year of the attack, both in health and in cybersecurity. Since then, companies now see the benefit of prioritizing cybersecurity. Thus, making this topic one of the leading concerns of the CIOs. Not to mention the millions to billions of dollars organizations lost in data breach incidents.

Thus, prioritizing cybersecurity today is a necessity for every business. Especially for industries undertaking digital transformation. Because DX creates more connections in an organization. More so, that employees are sent on remote working arrangements. Which also results in creating more vulnerabilities within premises.

4. Digital Banking is Rising

Banking and finance are some of the leading industries in digital transformation. Of course, these industries are mostly impacted by customers’ demands and technology, also. With the increase of customers wanting both convenience, in-demand, and mobility, digital banking is the best move.

Because of this, the finance industry now introduces the following in its services:

  • Online banking 
  • Digital payments
  • Digital credit application processing
  • Online loan applications

So in the coming years, we can expect this DX trend to spread across every bank available.

5. Customer Data Platforms Storm 

Customer Data Platforms (CDPs) are rising in customer-centric business platforms. Of course, data is today’s fuel for growth. However, as much as industries have much data, but many were not able to use it to the full. Thus, making these data put to waste.

This is why a customer data platform can help. For example, a CDP can:

  • Collect data from all sources 
  • Organize and tag data
  • Help company use that data to its benefit

Besides, data analytics is a good combo for this. With both empowering data management, this should result in more growth and efficiency. Thus, leading DX in the modern era.

Digital Transformation Strategy

How do you make a digital transformation strategy? And how can you make sure your efforts in doing the journey pay off?

First off, let us understand why owning a good digital transformation or Dx strategy is essential. Then, we will discuss some ideas for improvement.

Read on to understand more.

Digital Transformation Strategy: Why is it Important?

Doing a digital transformation is not all about getting and using the latest tech. Of course, having the best tech is one role of doing digital change.

But that is not the whole plan. Doing a digital innovation means responding to development, demanding change, and make a move.

Businesses need to think and be a start early to show strength in the future. So, this is where a digital transformation strategy appears.

It helps firms answer these questions:

  • Where are we now?
  • Where do we want to be?
  • How are we working to get there?

Then, they need to develop these three fields:

  • Consciousness
  • Educated decision-making
  • Fast performance

What are the plans companies can do to be successful in their digital innovation?

Making Digital Transformation Strategy

Get All On-Board

Before doing any moves in digital change, companies need to make sure all are informed of the Dx. Then, everyone from top-down needs to be on keep.

Doing digital change does not only develop an area of the business. But reforms are company-wide. So, without a united team, digital innovation is estimated to waste.

Safe Funding

Once everyone is on board, companies can now see the numbers. How much of their markets are they responsible to set out for their digital transformation?

The business needs to hold in mind that digital transformation is not a one-time job. It is an ongoing plan that can change all areas.

Having funds before doing any steps can help companies position needs first. As a result, they know how much they can use on each field.

Assess New State

The next step is to understand where the firm is at. Yes, it is hard to map out where to go if firms do not know their starting place.

So, this research can assist them:

  • Value company history
  • Know workforce skillset
  • Map out new methods, plans, formation, roles, etc.
  • Find opportunities and obstacles that need answers

Make Goals and Results

After understanding the starting period, firms can then set an aim of where they want to be.

What are the digital ideas? Or what they want their customer or workers to experience. Then, center on long-term purposes.

Understand the Gap

Next is to fill out the gaps within the opening and closing positions. Also, thinks about what fields need a match. Like for consumers, operators’ jobs, etc.

Then they can post out info, support, or anything that they require.

Make a Digital Transformation Roadmap

After understanding all these things, firms can now offer a full roadmap. Also, it adds the maps out the hows of taking out the gap from position A to spot B.

But this map needs to be flexible to any changes. As a result, this can hold up with the company’s development.

Digital Transformation Metrics

What are the topmost digital transformation metrics? Also, how do these search your growth in digital transformation?

Read on to know more about these metrics.

Digital Transformation Metrics

More and more firms use digital transformation. Also, they realize how it promotes a company.

As they use and generate change, they should have metrics that show outcomes. So, IT managers can do the extras of digital transformation in a business.

What are the most essential digital transformation metrics?

So, here are the top twelve digital transformation metrics.


Using digital change is not poor. Yet, it will get you money.

Saving costs, in the long run, can help. Also, your jobs can be automated. 

The time you save can be applied to other jobs. So, you should see your operating expenses.

Cloud Application

Digital transformation allows you to use the cloud. Also, being cloud-native actions your growth is essential.

If you see your business does this often, you are doing fabulous work.

Team Work

Digital transformation makes a people-focused history. Also, it increases, not just digital, but also cultural.

You can say you are safe in your digital transformation use if:

  • your operators are excited to do their work
  • your directors believe in your goals
  • promotes teamwork

Change Standard

Digital transformation is not just growing. Also, it shows good outcomes, like:

  • improved business ideals
  • better grants
  • increase value
  • decrease charges
  • secure sales increase

Your change rate depends on your company’s ROI.

Customer Experience

Another important metric is customer contact. If your buyers can:

  • travel easily
  • know the method
  • do necessary steps

then, you managed digital change successfully.


As mentioned, digital transformation increases richness. Besides, it can help you examine tasks.

A good digital transformation is when you can provide more practice. While implementing new changes, use more education.

Better Marketing

Digital transformation includes retailing. As a result, it enhances how a business sells its services and goods.

Companies that use digital change will use it on ads and comments. So, check if there is a return on this shopping.

Insights and analytics from the digital conversion will and should happen in a greater selling program.


The number one metric is sales. With more buyers and a more helpful workflow, you can get more transactions. How?

Well, digital innovation can enhance your settings and products. So, it must make more deals.


Digital transformation makes valuable richness. So, you can build higher sales per operator.

You can follow this metric. As a result, automation can then develop your production.

Effectiveness of Job

Digital conversion helps you automate tasks. What do they need to do? By the use of robots, AIs, and other technologies.

If you saved minutes of your job, then you became valuable. Moreover, it is a crucial metric that exists your growth and change.

User Lifetime Value

This metric is in connection with your external interest. Also, it is one of the best types that you happily applied digital change.

Why? If you hold your customers after using the change, you can make more businesses.

Internal and External Success

Your internal success arises from your firm. So, you can continue based on:

  • your employee’s richness
  • workflow
  • competence
  • maintenance time