There are countless moves for digital transformation in companies we have seen recently. In many industries, digital transformation is fueling corporate innovation. It entails far more than simply upgrading their technology and processes. Here, we’ll look at how digital transformation in companies today is shaping.
Microsoft is long known for Windows, Office Suite, and other top products. But, Microsoft’s stock prices have been lagging. That is because of the growing competition from Apple, Amazon, and other corporations.
So, the firm chose to reconsider its strategy. Its solution was to launch a more forward-thinking cloud networking system business.
It shifted its focus away from traditional software. Instead, toward a cloud solution that is more flexible for personal and business use.
Microsoft also began forming profitable relationships with other technology and software companies.
Many businesses have benefited from Honeywell’s help in enhancing their digital capabilities. Honeywell, on the other hand, realized not long ago that it, too, needed to start transforming.
So, Honeywell decreased its industrial end markets from eight to six as part of a focus on quality over quantity. They started looking for the best approach to use their digital solutions as well.
The corporation began a digital transformation by adopting new technologies. For instance, data-centric, internet-connected goods and gadgets.
Nike is one of the world’s leading athletic shoe and apparel businesses. But still, believed they were becoming sluggish and outmoded.
Nike’s top brass didn’t waste any time. It underwent a digital makeover of its thinking, supply chain, and brand. Thus, allowing it to better engage with its consumer base.
Moreover, the company:
- improved its data analytics
- changed its e-commerce strategy
- improved its digital marketing initiatives
- increased direct-to-customer sales
Furthermore, Nike is using digital consumer data more efficiently and effectively. As a result, it can develop more concept stores and expand membership options. Also, improve the customer experience online and through apps.
Hasbro, a toy and game manufacturing and marketing firm noticed that its market share was dwindling. So, they devised new digital and data techniques to boost sales.
In their efforts, they began collecting and analyzing client data more effectively. The purpose is to generate more effective targeted marketing efforts.
Moreover, they made a big effort on social media, targeting parents who buy toys and games. Then, the digital data they obtained allowed the organization to gain a deeper understanding of its clients. Also, be more proactive in engaging with them.
Despite its success, it chose to pursue a more comprehensive digital transformation approach.
Their mission was to improve the online buying experience for customers. How? Well, by providing high-quality products and resources through a streamlined procedure.
Home Depot aims to spend money to improve both in-store and online shopping.
Another corporation that improved its web presence was Target.
They grew their market share by:
- introducing new technologies in their stores
- introducing online ordering,
- increasing their social media, web presence, and online sales
Customers can now discover new products and have faster access to established brands. And of course, buy them online through social media. It’s now possible thanks to their new, remodeled store design and a larger focus on direct-to-customer sales. They have developed a more successful digital strategy that allows for more customization.
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You can learn at WalkMe with your digital transformation journey.