Many are confused about the real digital adoption meaning. Some are not even aware that there are different sides to it. How about you?
If you are one of them, then this article is for you. So, read on to know more.
Digital Adoption Meaning
What does digital adoption mean? It means being able to achieve a level of skill that is needed in using digital tools. So, this is when users can use these tools to their full potential.
As you can see, it is not only about being able to use the basic functions of such tools. This is when you or your workers can use all its advanced features. Or you can find better ways to use them.
Yes, digital adoption is a wide term. Many would use it to also mean the adoption of:
- new tech, software, or feature
- digital processes or workflow
- digital culture or mindset
- organization-wide changes
So, how can you know that it is a successful adoption? By seeing some positive impacts within your company.
But digital adoption is not only limited to your company’s walls. It has three different sides to it. What are these?
Digital Adoption: Different Sides
Of course, you will need the help of your employees to use your enterprise apps to the full. But a lot of them may find it hard to use them. Especially software like HCM, ERP, and CRM solutions.
Why? Because most of the time, these tools are tailored for your company’s needs. So, you may find classroom-like training to be ineffective sometimes. Because employees may forget what they learned fast.
That is why some opt to get the help of a Digital Adoption Platform (DAP). For example, WalkMe, the leading DAP today. They can help raise the adoption rate for employees.
Next up, your customers. Sometimes, they may find it hard to adapt to your new digital channels. May it be a new website or a new app.
If you roll out lots of updates, they may get confused. So, instead of helping solve their problems, it becomes one of their problems. Not good, right?
So, you will also need to ensure digital adoption for customers. How? You can release and online training to help them. But takes a lot of time. Thus, you can also opt to use a DAP to make this easier and faster.
Last, your partners. Do not forget that they are your valuable stakeholders. Thus, they will also need to know if there are any changes in your system. Especially the ones for distributors or resellers.
Why? Because they are the ones selling your products. So, helping them digitally adopt is crucial. Like teaching them how to use your logistics system.
In doing so, you ensure that you cover the third side of digital adoption. Which is as important as the other two. If you succeed to ensure digital adoption for all three, you can see to it that it is easier to see success.